Specific
responsibilities include business and market development; customer
service and retention; market research and planning; strategic
direction for promotion and advertising; sales coordination;
and, directs the day-to-day activities of Marketing, Marketing
Communications and Public Relations departments.
Product
Marketing Manager
Responsibilities
for SurfControl Filtering products include: developing product
plans and product marketing strategy; conducting market research,
brand management, facilitate product PR, reviews and competitive
activity; evaluating competitive products and drive appropriate
positioning and responses; developing optimum distribution policies
for the product using market research.
